This is an entirely different spin on a bike shop. (Get it? Spin? Because bike shop!)
It's actually an entirely different spin on business too. Or at least an example of looking at how things "are supposed to be done/have always been done" and going the opposite direction.
I'm not a super bike geek (my geekdom these days leans toward tents and packs and Citra-hopped ales). But these guys have me rethinking things a bit.