The Inverted Bike Shop

This is an entirely different spin on a bike shop. (Get it? Spin? Because bike shop!)

It's actually an entirely different spin on business too. Or at least an example of looking at how things "are supposed to be done/have always been done" and going the opposite direction. 

I'm not a super bike geek (my geekdom these days leans toward tents and packs and Citra-hopped ales). But these guys have me rethinking things a bit.

Among the choices of bike shops across Manhattan and Brooklyn, 718 Cyclery stands out for their unique approach to the customer and the bike they lovingly create for them. This is the Inverted Bike Shop. We were honored to have our film selected in the official line up of the New York 2012 Bicycle Film Festival (bicyclefilmfestival.com).