The Inverted Bike Shop

This is an entirely different spin on a bike shop. (Get it? Spin? Because bike shop!)

It's actually an entirely different spin on business too. Or at least an example of looking at how things "are supposed to be done/have always been done" and going the opposite direction. 

I'm not a super bike geek (my geekdom these days leans toward tents and packs and Citra-hopped ales). But these guys have me rethinking things a bit.

Making a monster

Last week I posted Brandon Semenuk's single-shot unReal segment. If you haven't seen it, scroll down or hit this linkThen take a look at the Making Of video below. Obviously his ride is incredible. But the shot itself is the real stunner here. I sometimes prefer not knowing how things were done. But in this case, holy moly.